How we work
Seven stages. No guesswork.
The FTM Media Engine is the same sequence on every engagement. At each stage you know what we're doing, what we need from you, and what you'll get.
1
Discover
What does the business need, and where are we starting?
WHAT WE NEED
An honest conversation about goals, audience, and current media.
WHAT YOU GET
A written summary of where you stand and what matters most.
2
Strategize
What will we make, for whom, and how will we measure it?
WHAT WE NEED
Approval on positioning, pillars, and the measurement plan.
WHAT YOU GET
A channel plan, content pillars, and a baseline to measure against.
3
Create
Does the work match the brief?
WHAT WE NEED
Access, people, and locations on the agreed shoot dates.
WHAT YOU GET
Planned, shot, edited, and quality-checked deliverables.
4
Distribute
Is it in the right place, in the right format, on time?
WHAT WE NEED
Written approval from one named approver.
WHAT YOU GET
Channel-ready versions published on the calendar.
5
Measure
What actually happened?
WHAT WE NEED
Access to the analytics sources we agreed on.
WHAT YOU GET
A monthly report against the starting baseline.
6
Optimize
What should change next?
WHAT WE NEED
Your feedback on what the business is seeing.
WHAT YOU GET
A short list of changes, with reasons.
7
Scale
Grow, hold, or reshape?
WHAT WE NEED
A quarterly review conversation.
WHAT YOU GET
A clear decision and a scoped next quarter.
How we keep it accountable
No surprises on either side.
Three commitments that apply to every engagement, from the first week.
Approvals
One approver. Written sign-off.
You name one person who approves the work. Nothing is published without their written approval, and every approval is logged with a date.
Revisions
Clear rounds, agreed up front.
Each deliverable includes an agreed number of rounds of consolidated feedback. Changes to the approved brief are handled as new scope, so there are no surprises on either side.
Reporting
What happened. Why. What's next.
Every metric shows its source, time period, and starting baseline. We say what the numbers suggest, and what they can't prove.